【127】Quickly respond to customer drawings: We are more urgent than you

【127】Quickly respond to customer drawings: We are more urgent than you

At 5 p.m. last Friday, a car parts enterprise in Suzhou sent an urgent request: the controller shell for a new model, the design has just been frozen, and the sample must be delivered 45 days later. According to the regular process, the mold production cycle is at least 60 days, and this 45 days is almost an impossible task to complete. But the customer said that this was the deadline set by the main manufacturer, and one day later, the project might be snatched away by competitors.

After receiving the requirements, we didn't discuss the terms first. Instead, we immediately set up a WeChat group and invited all the relevant personnel including the mold designers, mold flow analysts, CNC programmers, purchasers and producers. As soon as the 3D drawings were sent by the client, our design team had already started to break down the processes: the mold design would come up with the parting scheme tonight, the mold flow analysis would be completed tomorrow morning, the final version of the drawings would be finalized in the afternoon, and the material preparation and programming would begin the next day.

How fast is this process? The client is still discussing the mold price, but we have already sent the initial gate design to them. The client's technical manager replied in the group with a string of exclamation marks: "Don't you all need to sleep?"

It's not that we don't want to sleep; it's that we can't sleep. We are fully aware of what such urgent orders mean to the clients - it means the efforts of a project team over several months, it means countless nights of overtime work, and it means the company's reputation in front of the clients. If the molds arrive one day later, all their efforts could be in vain. So, we are not rushing for our own sake, but for theirs.

On the second day at noon, while the client was still taking a break, we had already sent the complete mold flow analysis report to them: the recommended gate position, the flow balance situation, the comparison of cooling schemes, the prediction of warpage deformation, and even the suggestions regarding material selection. After reading the report, the client replied: "This analysis is so in-depth, even more detailed than what our own CAE engineers have done."

Why can we do it so quickly? It's not because we have a large number of people, but because we have a "prediction mechanism". Through years of cooperation, we have a thorough understanding of the product types, common materials, and quality requirements of our clients. At the first glance at the drawings, our minds automatically come up with possible problems and corresponding solutions. In many cases, our suggestions are even more comprehensive than the problem lists prepared by the clients themselves.

How many days did it take to complete this mold? 42 days. On the day of submitting the sample, the client's project manager sent a photo: the shipping box containing the sample was placed at the entrance of the main factory, with the background being the setting sun. He said, "This is the first early delivery project our team has completed this year. Thank you for keeping our promise on our behalf."

This incident made me realize a principle: Quick response is not a means to please customers, but rather a demonstration of respect for them. Respect their time, respect their efforts, and respect the consumers behind them who are waiting for the product to be launched. When we regard customers' urgency as our own urgency, and regard their time as our own time, the so-called "quickness" is no longer just a slogan, but a natural action.

Nowadays, many of our long-term customers joke that getting molds made from us is even more convenient than getting them from our own in-house mold department. Because the internal mold department has to go through procedures and wait for schedules, while we are available 24/7 and always on standby. This sounds like a joke, but we know that it is the highest form of recognition for us.

Your time is much more valuable than our overtime pay. Golden Eagle molds are always ready to work 24 hours a day to save you time.