The First Step To Gain Customers' Trust -- Knowing How To Praise Others

The first step to gain customers' trust -- knowing how to praise others

In today's fiercely competitive business environment, gaining customers' trust is crucial for successful cooperation. And I've found that learning to praise others is actually an important way to take this key first step.

Today, I received two inquiries from customers in different countries: one from India and the other from an Arab country. The Indian customer consulted about voice coil diaphragms. To be honest, I wasn't particularly familiar with this product at first. So, I specifically asked seniors who have a better understanding of such products for advice. Later, I sent the customer various models of this product, along with detailed product pictures. To give the customer a more intuitive understanding of the production process, I even sent a video of how the required product is manufactured in the workshop.

However, when the customer watched the video, they noticed a slight difference between the product introduction video and the product picture they provided. This could have been a detail that caused misunderstanding, but I took the opportunity to highly praise the customer. I complimented them on being observant and meticulous. I sincerely said to the customer, "You are really a careful person; you even noticed such a small difference. Undoubtedly, you must also be someone who is good at finding the beauty in life and loves life." When the customer saw my words of praise, their mood instantly lifted. I could feel that my praise made them feel respected and recognized.

In the subsequent communication, the customer's attitude obviously changed. They were more willing to share more product information with me and more willing to listen to my introduction of the product. This positive interaction created favorable conditions for me to make a quotation. This experience made me deeply realize that learning to praise others is the first step to winning customers' trust.

Of course, there are skills to praising. First, praise must come from the heart. Only sincere praise can make customers feel your sincerity. Second, praise should be specific. You can't just say "you're good" in general; instead, you should praise a customer's specific behavior or characteristic, just like I did. Finally, praise should be given at the right time. Only by giving praise at the appropriate time can it achieve the best effect.

In the process of communicating with the Arab customer, I also kept these skills in mind. Although there are cultural differences between us, through sincere praise, I also felt the customer's trust and friendliness towards me.

In short, learning to praise others is an important means to gain customers' trust in business interactions. As long as we take the initiative to discover customers' strengths and express our praise in an appropriate way, we will surely win their trust, thereby laying a solid foundation for successful cooperation.